Logo:

 

Business card:

 

font/ color scheme:

Lucida Calligraphy/ red, yellow, and green

 

Tools used:

Text tool, masking tool, magic wand tool, and ellipse tool

 

Opening of the store:

Earth’s Garden

Open for business

                Earth’s Garden is a locally owned restaurant with items only consisting of whole foods, or food that is processed as little as possible and is free of artificial substances. So basically only fruits and vegetables. Earth’s Garden’s menu consists mainly of healthy, flavorful, desserts that are all natural. It’s not only about desserts though. Earth’s Garden also has breakfast, lunch, and dinner options for the not so sweet teeth out there. You might be thinking that the foods here can’t possibly be good since it is truly all natural, but you’re wrong. With the right mixtures and ingredients we hope to have made the best healthiest food people have ever tasted. Our goal is to have made tasty natural dishes that people will want to eat and then cut out the bad foods in their diet as well.

Background on the founder

                   The founder attended Yale for her medical degree. Alexis Shannon graduated with her PhD in medical and nutritional studies. She conducted many researches on the nutritional value of processed food and whole foods. She concluded that whole foods were the best providers of all the essential nutrients needed to survive, but can also maintain your health and reverse health induced disease and cancer. With her findings she created Earth’s Garden to provide whole foods to people who want to better themselves. Her goal is to turn the United States population healthy again by stripping it of artificial foods.

Facts and Statistics about processed food

                The American diet went from a large consumption of potatoes, wheat, and grains to low-fat milk, beef, and poultry. With this change we have seen a dramatic increase in heart disease, breast, colon, and prostate cancer, along with other health induce medical conditions including obesity. As our western diet spreads around the world, even the healthiest cultures like japan, will become as sickly as we are. Animal fats are harmful to consume because they clog up the arteries, contain cholesterol and an enzyme called casing the can turn on and off cancer growth. 20% of casing turns on cancer growth while 5% turns it off. Heart burn is a side effect of consuming too much protein because protein causes the stomach to become very acidic since it contains sulfur. The average person only needs about 30 grams (10 pennies) of protein a day. This can easily be achieved by eating green leafy vegetables. Spinach is actually 52% protein. Eating a lot of protein from plants is fine for your health because it doesn’t contain the cancer causing enzyme. Also fructose (high fructose corn syrup) is an artificial sweetener created by our government to reduce the cost of packaged food. Fructose tells the leptin in your brain that you’re still hungry, even if your stomach ifs full. No wonder America is obese! Half of our food contains fructose that gives us an unsatisfying feeling of hunger so we continue to eat. In conclusion, meat, dairy, and fructose are the leading cause of health issues in the world.